written by guest writer and beloved intern Joanna Cwik
Discotoast is excited to announce the launch of the new ITRA Global website! ITRA Global is an organization of real estate professionals specializing in representing tenants and buyers in the leasing, acquisition and disposition of office, industrial and retail facilities.
You can see the digital creative in our portfolio or by clicking on the image below.
Web Design Dilemma
ITRA Global’s former website grown too large for its conventional web design. There were many articles, press releases, and consistent updates to office locations that were all over the place. The ITRA Board of Directors wanted a clean interface for the end users to navigate through regional contacts and explore web content while still maintaining a very clean, professional look. Additionally, they wanted to be able to update content frequently without needing to call a web designer or IT manager.
ITRA wanted digital creative which would reflect their current re-branding as well as the level of professionalism that has become the organization’s hallmark. They knew that they needed a complete overhaul and felt that Discotoast could deliver the best solution on a budget.
The Creative Design Solution
We created a custom design for ITRA Global using the WordPress content management system. ITRA Global wanted a clean interface for end users to access contact information for all of the offices, but the interface needed to draw the attention of the user without being overpowering and complicated. We decided on a custom global map design which would allow users to choose an office by interacting directly with the map.
ITRA Global also wanted to proudly display their clients without using the traditional format of many logos bunched up on one page. Discotoast was excited to have an opportunity to customize a clean, slick slider to display client successes.
All our clients receive training so that they can update and manage their content with complete autonomy. ITRA Global’s training has allowed them to make frequent updates to their content, keeping their website, clean, fresh, and up-to-date. Their content is now organized and easy to find, both from the perspective of the end user and from the perspective of the employees who manage the updates! Overall the re-design of ITRA Global’s website has allowed the ITRA team to have complete control of their website.
ITRA Global is excited about their redesign and has already begun updating their content. With membership events coming up right around the corner, ITRA Global is updating event information on a daily basis so that they can keep their end users informed of changes!