Fonts Part 1: Choosing Web Friendly Fonts

When publishing work for users to read, be it online or in print, it is important to not only consider the contentbut also the designWhile colour, size, and layout obviously play a large role in design, a crucial but not always understood element to consider is font. In the next two posts I will show you which fonts are appropriate for use online and which are better suited for print. This week I will focus on Web Friendly Fonts. These fonts are ideal for blogs and websites for a number of reasons and it is important to keep them in mind. You may have great ideas to share but if your users can’t read your post then… Read more »


SEO Beginners Guide Part 1: What is SEO?

You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.

Why it matters

SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)


5 Easy Steps to Effectively Optimize Images for Web

Starting a website is an incredibly fulfilling, but challenging experience depending on your web design needs.  While it’s easier to have a professional web designer do the job for you, many put matters into their own hands and build from scratch or have, at least, worked from a particular theme and then customized it to their needs. One problem for many is proper image optimization, an important aspect of web design. Optimizing images not only makes your web pages load faster, but also reduces your bandwidth consumption, which can translate to significant savings in your hosting bills. There are several tools available at your disposal to optimize images. For the purposes of this article we will be using Read more »


Creative Design For Your Facebook Fan Page

The Facebook Lowdown – Facebook is the second most visited website on the planet with 500 million active users. Fifty percent of those users will access their Facebook login on any given day. However you care to look those figures, that’s a lot of traffic. If you can tap into just a small part of it, your business will benefit in leaps and bounds, and quite possibly hyper jumps. If you’re already using Facebook for business, but are looking to reach out even more to potential customers and to drive more traffic to your website, a customized Facebook page is essential to help improve your visibility. Recent changes to Facebook mean that you now have much more control over the Read more »


5 Tips For Creating Great Web Content

Your website may have some of the most creative design elements on the web today, but without great content, your chances of building traffic are limited. Great web content is engaging, easy to understand, and aimed directly at your target audience. It’s not always easy to produce, but with a few simple pointers, you can still achieve some great results while seamlessly integrating it into your winning web design. (more…)


Call to Action | A Guide to Increasing Customer Conversion Rate

Written by Guest Blogger Rob Edwards You have the perfect product. In fact, you’ve been told by industry experts that your business could revolutionize the field. So, why is it that you aren’t getting results in terms of lead generation and revenue?  It could be you just aren’t asking for it.  Let’s discuss call to action (often referred to as CTA) techniques – your final pitch to potential clients. (more…)